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Who We Are

Strategy from the field,
strength from science.

Sardes Consulting is positioned at the intersection of FMCG field expertise, international sales and clinical psychiatry — a platform with no equivalent in Turkey.

Sardes Consulting
2023 Founded
Our Story

Success is built on
the right connections,
not just the right numbers.

Sardes Consulting was founded in Istanbul in 2023. The founding idea was simple but bold: FMCG professionals forged in the toughest fields working alongside a psychiatrist who understands the human mind at scientific depth — all under one roof.

Turkey's consulting market either produces strategy decks or runs training programmes. Sardes delivers both simultaneously and in an integrated manner. While designing your distribution network, we prepare your team in parallel. Because a great strategy, without people who own it, remains just paper.

The name Sardes is no coincidence. Sardes was the capital of the Lydian civilisation — a symbol of commerce, prosperity and strategic positioning. We carry that same spirit today: at the intersection of commercial intelligence and human depth, building sustainable growth.

Core Principles

What do we believe in, why are we here?

Our Mission

To help Turkish companies achieve lasting competitive advantage in both local and international markets — by delivering commercial strategy and human development simultaneously and in an integrated manner.

Our Vision

To become the reference point for 'strategy + human psychology' integration in FMCG and corporate consulting. To define consulting not merely as a service, but as a long-term partnership.

Our Values

Integrity — we do what we say. Field realism — practice before theory. Wholeness — we never separate strategy from people. Permanence — not single-quarter, but generational growth.

Our Model

Why a hybrid consulting model?

Because operations are run by people. Even the best strategy fails if poorly executed.

Commercial Muscle
  • Distribution architecture
  • Export strategy
  • Channel design
  • KPI frameworks
  • Field operations
+
Mental Edge
  • Resilience training
  • Decision psychology
  • Stress management
  • Conflict resolution
  • Witnessing Theory

Strategy + People = Lasting Growth

Proven Depth

Let the numbers speak

20+
Years FMCG Experience
7
Years Jordan GM
19+
Years Int'l Sales
70+
Int'l Academic Publications
3
Continents Operated
100+
Graduate Thesis Advisories

Meet the team.

Get to know the names and experiences behind our strategies.

Meet Our Team Get in Touch